Leonard Maggiore Opticians

Collateral + Web design + photography + copywriting

This brand has been in my family for over 80 years, but it did not have a proper logo until this century. Working closely with family members, we created a brand that celebrates the time period the business was founded with Art Deco inspiration. This was combined with the fresh feel of an optical along with the luxurious feel of an eyewear brand. The Leonard Maggiore Opticians brand serves a global audience that seeks precision, quality, and tailored service.

White and teal  Leonard Maggiore Opticians logo with an eyeball and art deco typographyThe homepage on a laptop, tablet, and mobile deviceExamples of webpages on a desktop, featuring pricing and images of ski gogglesBusiness card with the logo on the left and business card with contact information on the rightPrescription motorcycle goggle flyer with text, photography, and diagrams